SwagUp, Pioneer In Simplifying Swag Buying and Distribution, Snags Growth Funding from Decathlon Capital Partners
Revenue-based transaction will fund expansions of the New Jersey-based company through an innovative, shareholder-friendly financing structure
PISCATAWAY, NJ (PRWEB) MARCH 14, 2023
SwagUp, a fast-growing streamlined platform that creates, automates, and distributes high quality branded swag, has landed a significant investment from Decathlon Capital Partners. Details on the revenue-based funding investment were not disclosed.
Headquartered in Piscataway, New Jersey, SwagUp will use the funds to support its growth initiatives, as well as to expand its product offerings and enhance its client service capabilities.
Michael Martocci, Founder and Chief Executive Officer of SwagUp, said the innovative swag company has experienced remarkable growth since their launch in May 2017. “In under three years, we went from having no clients to working with more than 5,000 top companies,” Martocci said. “Our mission to eliminate the issues that come with the swag buying and the distribution process resonated with companies that were looking for premium swag packs.”
The revenue-based funding approach from Decathlon Capital Partners provides a highly flexible solution to finance the company’s impressive growth. The investment did not require any exchange of equity or ownership for capital, and SwagUp was not required to give up any control of the company. Instead, SwagUp will repay the investment through its future revenues.
Wayne Cantwell, Managing Director of Decathlon Capital Partners, said the growth of SwagUp reflects its commitment to building deep connections and trust with their partners. “As SwagUp continues its outstanding growth trajectory, Decathlon Capital Partners is excited to support its continued advancements and successes,” Cantwell said.
SwagUp is an online platform that streamlines the process of constructing swag packs by creating, automating, and distributing a company’s swag solutions for them without expensive platform fees or long-term contract requirements. The company has grown quickly, thanks to their focus on simplification and client success. Learn more at https://www.swagup.com.
About Decathlon Capital Partners
Decathlon Capital Partners provides growth capital for companies seeking alternatives to traditional equity investment. Through the use of highly customized revenue-based financing solutions, Decathlon provides long-term growth capital without the dilution, loss of control and operational overhead that often comes with equity-based funding. With offices in Palo Alto and Park City, Decathlon is the largest revenue-based funding investor in the U.S. and is active across a wide range of sectors. Learn more at https://www.decathloncapital.com.
If you are looking for capital to accelerate your growth, we would love to talk.
DECATHLON INVESTMENT CRITERIA
Operating history of at least two years
Annual revenues between $4 million and $100 million
Annual growth rate of 10% or more
Attractive gross margins
Experienced management team
North America-based operations
Near-term visibility to cashflow-positive status