Sheets & Giggles™, Fast-Growing Bedding Brand, Lands Financing From Decathlon Capital to Support Continued Expansion

Revenue-based agreement will fund expansion of Colorado company through a company-friendly, dilution-free growth financing solution

 Sheets & Giggles™, one of the fastest growing bedding brands in the United States, landed a significant revenue-based financing deal with Decathlon Capital Partners. Details of the transaction were not disclosed.

The funding will support expansion into new product lines and increased inventory for Denver-based Sheets & Giggles, a direct-to-consumer brand that continues to experience strong demand for its line of sustainably produced lyocell bed sheets, blankets, comforters and covers made from eucalyptus trees. “After reaching 100,000 customers in under 3 years, our rapid growth, glowing reviews, and strong word of mouth demonstrate that S&G is poised to be a household name in the bedding industry – and what a name it shall be,” said Colin McIntosh, the Chief Executive Officer of Sheets & Giggles. “I’m proud of our team for delivering truly sustainable products that don’t compromise quality, and for doing good and having some fun along the way.”

The company’s eucalyptus-based bedding products are softer and smoother than cotton, breathe better and promote an anti-microbial environment. Every set of Sheets & Giggles sheets conserves up to an estimated five years of the average person’s drinking water compared with cotton sheets, and the company plants a new tree for each order it receives.

McIntosh said the revenue-based financing through Decathlon provides important flexibility for the fast-growing startup. The transaction doesn’t require Sheets & Giggles to give up any equity or ownership for growth capital. Instead, the investment will be repaid through the company’s future revenue.

Matt Hoffman, Vice President at Decathlon, said the remarkable sales growth posted by Sheets & Giggles since its inception in 2018 reflects the combination of strong design skills and robust analytics deployed by the Sheets & Giggles™ team. “Despite their love of puns and laughter, Colin McIntosh and his team are delivering seriously good bedding products,” Hoffman said. “We’re pleased that Decathlon Capital Partners can assist Sheets & Giggles™ in achieving its ambitious growth plans.”

About Sheets & Giggles
Sheets & Giggles is a sustainable bedding brand based in Denver. “S&G” or “Shiggles” for short, the company is famous for its award-winning Eucalyptus Lyocell sheets, which have been spotlighted on national TV programs like Good Morning America and The View. Learn more at

About Decathlon Capital Partners
Decathlon Capital Partners provides growth capital for companies seeking alternatives to traditional equity investment. Through the use of highly customized revenue-based financing solutions, Decathlon provides long-term growth capital without the dilution, loss of control and operational overhead that often comes with equity-based funding. With offices in Palo Alto and Park City, Decathlon is the largest revenue-based funding investor in the U.S. and is active across a wide range of sectors. Learn more at