Mortgage CRM Insellerate Lands Decathlon Capital Partners Investment to Expand Technology Platform



Insellerate, a leading mortgage CRM and engagement platform, has received a multi-million-dollar investment from revenue-based financing firm Decathlon Capital Partners.

The funding will drive Insellerate’s platform expansion and enhance its customer support capabilities. Insellerate helps lenders close more loans with full CRM functionality, built-in lead management and automated marketing capabilities. The company counts leading national lenders and regional banks as clients.

“Insellerate began with a mission to revolutionize the way lenders relate to their customers,” said Insellerate CEO Josh Friend. “Today, our platform does just that, supercharging loan growth with a level of efficiency and customer satisfaction that can’t be matched.”

Insellerate accelerates loan officer efficiencies while driving down loan acquisition costs — a formula that generates loan growth at much lower operating costs.

“Insellerate’s success comes from our deep understanding of the mortgage market and a technical team devoted to creating the most functional and efficient technology platform in the industry,” said Insellerate’s Chief Operation Officer Jack Friend.

Decathlon Capital Partners’ interest in backing Insellerate’s growth plans grew as the Palo Alto-based financing firm learned about the technology and wide array of industry applications behind the company’s products.

“Insellerate is a key example of a talented team tackling a long-standing problem with fresh innovation,” said John Borchers, managing partner of Decathlon Capital Partners. “With our investment we know that Insellerate will continue transforming how lenders relate to their customers, bringing powerful new solutions to mortgage lenders across the country.”

As a revenue-based finance deal, Decathlon Capital Partners agreed to invest in Insellerate without exchanging any equity or company control. Instead the finance firm entered into an agreement to be re-paid with a portion of the company’s future revenues.

About Insellerate
Insellerate is a true mortgage CRM that helps lenders close more loans by increasing efficiency gains across sales, marketing, operations, and management. Built by mortgage professionals, the Insellerate platform has full CRM functionality with built-in lead management and automated marketing. Lenders are able to improve both the borrower and loan officer experience with multi-channel communication, leveraging tools such as phone, SMS text messaging, email, direct mail, chat bots, and customer monitoring. Insellerate is a highly scalable, configurable, and modern platform that accelerates the sales process and generates repeat business. Learn more at

About Decathlon Capital Partners
Decathlon Capital Partners provides growth capital for companies seeking alternatives to traditional equity investment. Through the use of highly customized revenue-based financing solutions, Decathlon provides long-term growth capital without the dilution, loss of control and operational overhead that often comes with equity-based funding. With offices in Palo Alto and Park City, Decathlon is the largest revenue-based funding investor in the U.S. and is active across a wide range of sectors. Learn more at