Raising Working Capital: How Decathlon Helped Lacertus Branding Secure 7-Figure Growth Financing Package


Decathlon Raises Working Capital to Support Increased Retail Distribution and Product Expansion


GLENVIEW, IL, Feb. 13, 2018 (GLOBE NEWSWIRE) — Lacertus Branding, LLC, a specialist in the licensing, manufacture and administration of leading consumer packaged goods brands, has closed a revenue-based financing transaction with Decathlon Capital Partners.

Lacertus Brands holds a long-term license with Famous Brands to develop, manufacture, market and distribute the Mrs. Fields line of premium cookie dough. The company will utilize the capital provided from Decathlon to increase the line’s production capabilities and deepen its growing distribution channels.


Raising Working Capital With Revenue-Based Funding

“Mrs. Fields is the most dynamic product extension we have been involved with,” said Jerry Isaacson, founder and CEO of Lacertus Brands. “Coupled with 400 branded retail locations, a robust online presence and one of the best brand awareness positions in the industry, the financing from Decathlon will allow us to build on last year’s successful launch with both increased store counts and additional SKUs.”

“Lacertus Branding’s opportunity with the Mrs. Fields cookie dough license is a clear example of how our non-dilutive, revenue-based funding can help move the needle,” said Decathlon Capital’s John Borchers. “Jerry’s team of consumer packaging veterans have the experience and operational knowledge to execute a national rollout of this scale. We’re excited to be working with Lacertus as the company brings the Mrs. Fields cookie dough brand into an exciting new next phase of growth.”




About Lacertus Branding, LLC

Lacertus Branding, LLC combines the management, infrastructure and resources to develop and scale license opportunities into multiple food categories for grocery, mass, membership club, convenience and drug channels. The company’s team of seasoned executives has more than 90 years of combined experience at blue-chip consumer packaged goods companies and brings an unparalleled understanding of licensing and marketing consumer-branded products.


About Decathlon Capital Partners

Decathlon Capital Partners specializes in revenue-based funding solutions for businesses seeking a smarter, lower-cost alternative to traditional equity financing approaches. By offering companies a dramatically better solution to their funding needs, Decathlon’s revenue-based financing provides businesses with access to flexible, long-term capital without any dilution, extra operational overhead or loss of control. Decathlon is focused on providing highly customized revenue-based funding solutions to established companies across a wide range of industry segments and U.S. geographies. As a leading provider of equity-replacement funding, the Decathlon team has worked with hundreds of growth-focused businesses during the last decade to help them create and realize value. To learn more about how Decathlon can help your company achieve its objectives with flexible revenue-based financing, contact us today.